If hours of prerecorded TV content aren’t enough for TiVo subscribers, Amazon will offer a solution. The digital video recorder pioneer and the super-sized online retailer announced their new “Amazon Unbox on TiVo” service Wednesday. For Amazon, the joint venture provides a captive audience more than one million strong. For TiVo, the service adds another compelling feature for the device. However, will it attract new users? Will it be enough for a company that has all but been shut out of the market it created?

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