eBay is holding a a one-day 50¢ Insertion Fee sale today, February 6th, for regular auction-style and Fixed Price Parts and Accessories listings with a starting price above $9.99 on the U.S. Motors site (www.ebaymotors.com). Vehicles, international listings and a number of other products and services are not included.
Bigger news is the dealer used-vehicle subscription plan uncovered by Ina Steiner at AuctionBytes. While the official eBay Motors Pricing does not reflect this new plan, the new eBay Motors Local Market costs $1,000/month for all used cars on the lot.
eBay Motors Local Market costs $1,000/month, which covers listing fees for an unlimited amount of vehicles, with no individual insertion fee per vehicle. As with traditional eBay Motors listings, a $50 sale fee applies for vehicles that sell online. The new subscription service requires no contract or commitment.
All eBay Motors Local Market listings utilize eBay’s Best Offer format. Buyers submit their Best Offer, which the dealer can accept, reject or counter-offer to build buyer commitment and even negotiate the final price online. Buyers may also find a vehicle locally on eBay Motors and choose to go into the dealership to negotiate and close the transaction in person.
eBay is the largest online vehicle seller with over 10 million shoppers every month and this pricing is bound to put more pressure on the Autotrader’s of the world. Seeking Alpha has a great article on the positive impact this new plan is having on eBay’s inventory which in turn will attract more consumers.
But how long until eBay will have to extend this type of subscription plan to new cars or reduce fees? When you sell more then 25 used cars a month the new plan is a good deal but it’s still $1,000 more then you pay on Google Base. Search for “Used Car” in Google and you’ll find lots of Google Base listings from Cars.com, SellMyCar.com and Autoguide.com, but I couldn’t find any eBay listings for Raleigh, North Carolina among the first hundred or so cars.


