Google is officially launching today its Valentine’s Day promotion and shared some interesting findings from a Harris Interactive survey it commissioned:

Among U.S. adults who typically buy Valentine’s Day gifts:

– 50% indicated that they purchase multiple Valentine’s Day gifts.

– Although men and women (both 71%) are equally likely to typically buy at least one Valentine’s Day gift, women (56%) are more likely than men (44%) to buy multiple gifts.

– 55% of men indicated that they plan to buy for spouse, compared with 44% of women.

– These adults are more likely to buy Valentine’s Day gifts for their pets (6%) than their fathers (5%) or grandfathers (1%).

– Women (83%) are more likely than men (74%) to indicate that they typically buy a Valentine’s Day gift for at least one family member.

– 41% indicated that they plan to purchase from more than one store/website this Valentine’s Day.

– 11% indicated that they typically spend $10 or less. On average, U.S. adults spend about $70 in total on Valentine’s Day gifts.

Among U.S. adults who typically buy Valentine’s Day gifts for a significant other:

– Men (50%) are more likely than women (37%) to indicate typically buying multiple Valentine’s Day gifts for a significant other.

Valentine’s Day is another great occasion to reach out to your customers and highlight products that could make good presents (especially if they’re $70 or less) and that will ship in time. Meanwhile the above is telling me that I need to carefully scan my wife’s credit card statement …